Effective Local SEO Strategies for Coworking Spaces to Boost New Signups
GuidesUnlike paid marketing, Search Engine Optimisation (SEO) is a continuous process for improving a website’s performance, maximising organic reach and increasing the site’s visibility on search engines.
The method of implementing an effective SEO strategy begins with carrying out rigorous market research to understand customers’ preferences and their keywords selection when they arrive on a search engine with commercial intents.
This blog will be emphasising on how to carry out an effective local SEO strategy for coworking spaces marketing to drive in more tenants to your space.
1. Keywords Research
Keywords research is the cornerstone of SEO. Since your coworking space operates as a local business entity, your optimisation strategy, therefore, has to be more local customer-oriented. As is pretty much self-explanatory, keywords are the words and phrases that local searchers use to find solutions to their queries.
A study conducted on Click-Through-Rate reveals, on an average basis, 67% of users click on the first five results of the Google search result page. Therefore, identifying relevant keywords with high search volume and optimising your workspace site for those keywords allows your business to gain maximum visibility, increase organic search and maximise the acquisition of potential customers.
2. Building Local Citations
In SEO, building business citations are an essential factor in improving your local search results. Local citation usually refers to the process of mentioning your coworking space on the internet. Typically, a complete local citation includes;
- Coworking Space/Brand Name
- Physical Address
- Phone Number
- Email Address
- Website
A complete local citation must include company name, address and phone number, which is also referred to as your NAP in SEO jargon. While creating local citations for your coworking space, you have to be consistent with your company’s NAP across all listings you create on the web. The more citations and mentions of your coworking space out on the internet, the more authentic your space appears to Google, which significantly improves your site’s ranking and integrity.
3. Profile Creation
In listing citations, profile creation is an effective link building technique that allows you to create a company profile page on various platforms, such as forum sites, social networking sites and web 2.0 websites. In profile building, you provide your business details and fetch a link to your site that search engines consider as a backlink.
Profile creation process includes;
- Registration/sign up to the site
- Fill in the necessary information like URL, user name, contact details, and description.
4. Local Directories Submission
Submitting your coworking space site to various local web directories is another highly rewarding practice that improves your site ranking and visibility to your target market segment. Directory submissions help in attracting web traffic and increase your page ranking by building authoritative backlinks.
Many web directories allow you to submit a short description of your workspace. You can introduce your keywords as anchor texts, include media files such as your rental workspace pictures, and other details such as your logo, website, contact information and links to your company’s social accounts. Furthermore, some web directories allow you to add your space’s map that helps customers to navigate to your coworking space.
5. Localised Guest Posting
In the backlink acquisition process, local guest posting is the foremost valuable SEO strategy to create brand awareness, improve your site’s authority and ultimately drives in organic traffic to your site. It involves reaching out to local websites and spreading the word about your services. A rigorous content marketing strategy requires you to develop fully optimised and engaging content by targeting the keywords that people frequently use while searching for coworking spaces.
Apart from the home page, your coworking space website must have subpages for amenities like private offices, conference rooms, small meeting rooms, corporate training venues, and executive suites. With guest posting opportunities, you can rank any page with page-specific keywords.
To stand out among your competitors, consistently blogging about your coworking space events, sharing insights and success stories with your startup community will make your services more appealing to the local market.
6. Local Ads Posting
Unlike guest posting, classified ad posting is another useful tactic that SEO experts highly capitalize on. Taking advantage of various ads posting on local platforms boosts social awareness, brand reputation and outreach to prospective customers in your area.
7. Google My Business
Google My Business (GMB) is an open-source internet-based service designed to promote local businesses online and improve conversion rates. It’s a tool that enables business owners to gain high visibility for their companies on Google and provides map navigation, opening hours and days, website links and driving directions.
GMB tool also allows people to leave reviews and share their experiences about your services/products, which consequently creates more value for your business.
So there you have it, 7 effective local SEO strategies for your coworking space to help boost new signups:
1. Keywords Research
2. Building Local Citations
3. Profile Creation
4. Local Directories Submission
5. Localised Guest Posting
6. Local Ads Posting
7. Google My Business
Bottom Line
Your coworking space needs to be visible to people in your local area to increase the number of new sign-ups to your space.
Therefore, the implementation of an effective local SEO strategy is indispensable and helps to create awareness among people in your local community about the services and amenities you offer.
The process of local SEO allows coworking space units to lure in the local audience; mostly comprised of freelancers, remote workers, startups and entrepreneurs.
We hope you have enjoyed this guest post from The Desk Coworking Space and find their tips useful for boosting signups for your workspace.
Do you have tips or advice for growing a flexible workspace? Would you like to share them and write a guest post for our blog?
We would love to hear from you! Reach out to us at hello@coherent.work with your blog post proposal today. We look forward to reading them.
– The Coherent Team
